In Their Words

  • "Shana was a vital member of my leadership team during a transformational time for our museums. She brought vision, perspective, and the expertise to help guide major initiatives, including the launch of NHM Commons and reimagining La Brea Tar Pits. Now, she continues to be an invaluable partner as a strategic advisor for our rebranding work and positioning NHMLAC for the future. Her insight and deep care for mission are making a lasting impact on our institution."

    Dr. Lori Bettison-Varga, President & Director, Natural History Museums of Los Angeles County

  • "Shana provided the executive-level strategic leadership we needed to prepare to launch our new outdoor venue The Rady Shell, from branding and digital strategy to customer experience and revenue management. She brought clarity to a complex transformation and collaborated seamlessly with our team, Board and external stakeholders to ensure every element aligned with our vision."

    Martha Gilmer, President & CEO, San Diego Symphony and The Rady Shell

  • "Shana guided us through our 125th Anniversary and Music Director transition with a comprehensive strategic communications plan while providing expert interim executive leadership for our Marketing & Communications team. A trusted thought partner, she gave us the strategic roadmap and leadership stability we needed to navigate this transformational period with confidence."

    Scott Showalter, former President & CEO, Oregon Symphony

  • "Shana's executive coaching created a new vision for us in marketing and media. Her preparation and detailed, crisp analysis of our challenges, and solutions to those challenges, gave us just the tools we needed. Sometimes you start off feeling like you are in a blur, and the right coach, like Shana, sorts you. It's a pleasure to work with Shana who really listens and helped us take steps toward change."

    Dr. Kate Gale, Publisher, Red Hen Press

  • "Shana stepped into the interim CMO role and quickly adapted to our unique community and culture, becoming an essential strategic partner during a major music director transition. She worked closely with our executive team and board to evaluate season structure, develop new revenue opportunities, establish transition plans, and position the organization for the future."

    Mark Hanson, former President & CEO, San Francisco Symphony

  • "Since our time together at BAM, Shana has been a trusted partner and steady source of clarity. She has an extraordinary gift for untangling complexity—whether guiding team building, rethinking structures, or elevating how organizations present themselves. Her insight, creativity, and care have shaped my leadership style, team management and approach to aligning programs to vision."

    Limor Tomer, Vice President of Programming and Production, Segerstrom Center for the Performing Arts

  • I worked with Shana during a major restructuring, and her leadership was remarkable—clear, steady, and deeply human. She brought structure to change, led with empathy, and made collaboration feel effortless. The foundation she built still supports the team today. Shana blends strategy and heart in a way that leaves lasting impact.

    Larry Williams, Creative Director, San Francisco Symphony